We just received an invite to see a “revolutionary project by Northwave in collaboration with Michelin” to debut at Interbike. At first, the image suggests tires, but the tread pattern is of the existing Wild Rock’R 2 Advanced. Then we noticed the itsy bitsy “soles” tucked underneath the Michelin logo. After all, Northwave is known for their kicks, not components, so we’re thinking some Michelin rubber may soon be glued to the bottom of Italian soles.
Perhaps an aggressive enduro shoe with grippy lugs? Or a cyclocross shoe that makes run ups a little less hairy? Both, hopefully! We’ll know soon, but if you’ve got a better concept, leave it in the comments.