Posts in the category Advocacy

The Iron Cowboy Completes the Impossible – 50 Ironmans in 50 Days in 50 States

Doing one Ironman distance triathlon is hard. Doing more than one in a year takes some serious commitment and dedication. 50? Now that’s crazy talk. That’s why the feat of James Lawrence, AKA the Iron Cowboy, seemed impossible at the outset. Having completed the insane challenge we now know it is possible, though it’s still as unbelievable as ever.

After completing 50 Ironman distance triathlons in 50 days with one in each state, the 50-50-50 challenge may be possible, but James’ record will probably stand untouched for quite some time – especially since he held the previous record of 30 Ironman official events in one year. Raising funds for the Jamie Oliver Food Foundation and the fight against childhood obesity, the challenge was for a good cause as well.

Check out part 1 of After the 505050 – an Interview with Fezzari Athlete James Lawrence, The Iron Cowboy next…


Friday Roundup – Bicycle Bits & Pieces

BH_GraphicIndustry News

  • Enter Into the New BH Dimension – Interactively discover what riding the new BH Lynx 4.8 Carbon is like from your Smartphone or Tablet in three easy steps: 1- Download the free CLICKar app by clicking on Apple Store or Play Store. 2- Open it and scan the image. 3- Put yourself into the skin of BH Gravity Team riders.
  • Camelbak acquired for $412 million – BikeBiz reported earlier this week that Vista Outdoor, a designer, manufacturer and marketer in the outdoor sport and recreation market, has purchased the brand. More on the acquisition at


Michelin Launches Mountain Bike Ambassador Program with IMBA Certified Instructors

Michelin ambassador tire program

The next time you’re riding with an IMBA certified mountain bike instructor, check their tires – five lucky riders are now Michelin’s first MTB ambassadors. Based on the inclusion of Scott Givens from Phoenix, AZ who has been a regular (and stellar) guide for us at the Magura Press camps in Sedona, the 2015 ambassador class seems like a great crew to get the word out for Michelin as the instructors devote their time to others’ improvement. The other ambassadors include Jason Liebrecht (San Diego, Calif.), Shaums March (Sumas, Wash.), Brad Moskowitz (Waterburry Center, Vt.) and Kat Sweet (Issaaquah, Wash.).


Vote Now for the 2015 Inductees To the Mountain Bike Hall of Fame


Want to provide your input as to who gets inducted to the Mountain Bike Hall of Fame? If you haven’t done so before, here is your chance for the class of 2015. Now that the nominees have been chosen, anyone is able to cast their vote for mountain biking immortality provided you are a member of the Hall of Fame. Not already a member? Memberships are available for $30 with the proceeds going to fund the Mountain Bike Hall of Fame and Bicycling history museum in its new home of Fairfax, California.

Voting is open until August 12th – check out the list of nominees after the break…


IMBA Call to Action: Help preserve Idaho’s best mountain bike trails!


FROM IMBA: A federal Wilderness bill affecting Sun Valley, Idaho, will soon be headed to the U.S. Senate for a vote. It would ban mountain bike access to more than 24 trails in the Ants Basin and Castle Divide areas, two of the state’s most iconic mountain biking landscapes. While IMBA generally supports conservation, we have been fighting this potential bike ban for several years. Please help by speaking out against it! Call or email your U.S. Senator; no matter where you live, their upcoming vote will be critical. We have provided talking points, contact info and additional details, click here to see them and take action!

TDF2015 Tech: MTN-Qhubeka’s beautiful silver Cervelo road bikes & social mission


As if the first African team to compete in the Tour de France needed any more reason for eyeballs to point in their direction, the riders were all sitting on custom painted Cervelo bikes in a bold silver and yellow paint scheme.

The colors were replicated across the S5, R5 and P5 bikes for the team, and as part of the celebration, 200 replicas of the S5 will be sold through Cervelo dealers. For each one sold, Cervelo will donate a Buffalo Bike to the Qhubeka Foundation’s #BicyclesChangeLives campaign.

Of all the team pits we walked through, none had quite the electricity of these guys. The bikes had their own spark, too, with some clever hacks and prototype products…


Interview: Advocate Cycles Founder Tim Krueger Talks Advocacy, Business Model, and Bikes, Plus Hands on with Hayduke 27.5+ Frame

Advocate Cycles hayduke 27 plus 650b+ steel hardtail tim kreuger interview review  (2)

We get pitched a lot of new products, but it isn’t often that the company’s business model is unique as the product. When Tim Krueger told us he had something in the works that he was really excited about, we didn’t quite know what to expect. As the former Product Manager for Salsa Cycles, Tim is pretty much a bike industry lifer so there was little surprise that he couldn’t stay away from the little world of bikes for long.

What was a bit surprising was the business model that the aptly named Advocate Cycles would use. Taking advantage of a specific set of rules valid in his home state of Minnesota, Tim and his wife and business partner Odia started a Special Benefits Corporation. The goal? To donate 100% of their after-tax profits to bicycling related advocacy non-profit organizations. Sound far fetched? That’s exactly why we spoke to Tim to pull back the curtains and try and figure out how Advocate plans to make this a reality, and what they have planned for the future…


Friday RoundUp – Bicycle Bits & Pieces


  • Crankbrothers Partners with Top Athletes To Support Bike-Related Causes Worldwide –  In partnership with top athletes, Crankbrothers has launched the Crankbrothers for Others charitable giveback initiative to support bike-related causes around the world. Participating athletes span the disciplines of downhill, enduro, cross country, and cyclocross. Charities include World Bicycle Relief, NICA, Ride For Michael, Wheels 4 Life,Prochorus Community Development, Riding Forward, JAM Fund, Team Rynkeby, Whatcom Mountain Bike Coalition, and the Ride to Conquer Cancer, among others. Visit for more information and make a donation.


Ain Bicycles Seeks Funds to Create a Cycling Community Center in Cairo, Egypt

While some global cities have long looked to bicycle transportation to ease traffic congestion, cycling hasn’t really taken off in Egypt. Despite the debilitating gridlock, it’s hard to blame Cairo’s people for not riding bicycles – there simply weren’t many suitable commuter bikes available, and finding a skilled mechanic wasn’t easy either.

Ain Bicycles’ Karim Abbany and Dirk Wanrooij set out to solve these problems. The two started out by building a bike for Karim’s brother, then pushed their friends to start cycling too. The trend quickly grew beyond their circle of friends and Ain now operates as a boutique bike shop, building custom one-off commuter bicycles.

Ain now wants to take their company and cycling advocacy further, by building a community center for people to learn about riding and maintaining bikes. The idea is being crowdfunded through an Indiegogo campaign, which has a few days left and still needs significant support to reach its goal…