Posts in the category Advocacy

Phil Gaimon Bites into ATOC With Custom Diamondback Cookie Bike for UHCCF

Phil gaimon diamdback equipe earn your cookies bike-0223 (15)

Admit it. Like a lot of us, you too probably ride so you can allow yourself a few more tacos, pizza, or beer. The concept of “earning your cookies” isn’t exclusive to the amateur ranks as even the pros are known to have their weaknesses. For Optum Pro KBS team rider Phil Gaimon, he is literally earning his cookies as the rider has outgrown an unhealthy, overweight childhood but still allows himself a sweet treat when his training warrants it.

As part of an initiative to promote healthy eating and an active lifestyle, Gaimon and the Optum Pro Cycling team presented by Kelly Benefit Strategies (KBS) have teamed up with UnitedHealthcare Children’s Foundation (UHCCF) to create a one of a kind “milk and cookies” themed bike with the all new Diamondback Podium Equipe as the canvas. The bicycle will be raced by Gaimon at the Amgen Tour of California and then it will be donated to UHCCF for a charity aution to be held in the future… READ MORE ->

League of American Bicyclists Announces 2015 Bicycle Friendly State Ranking

2015 League of american Bicyclists state rankings


Today kicks off National Bike to Work Week. Whether you rode into the office for the first time or the 10,000th time, how your home state approaches bicycle infrastructure and advocacy can have a major impact on your commute. To honor those states who have been doing it right, the League of American Bicyclists has compiled the latest list of the best and the worst states to ride a bicycle.

Check out how your state measures up next…


Friday RoundUp – Bicycle Bits & Pieces

Mothers Day Ad

Mother’s Day

  • Culprit Bicycles is Having a Mother’s Day Sale – Culprit is offering their Arrow one and bullet for $1,900 USD plus shipping and handling. This is their steepest discount that they have ever offered to date. Visit Culprit’s Facebook Page for details.


  • Looking for a new Road Bike?  – Franco Bicycles wants to see more Repsol Balcom S bikes on the road. To that end, for the next two weeks, we’re offering a free Repsol Edition upgrade on any Balcom S complete bike. The Repsol offer ends May 20th. Check out their road bikes here.


  • Bell Built Grant – Eastern Region Voting Goes Live May 11th – Is your local trail one of the candidates to receive the grant from Bell Helmets? The project with the most votes will be awarded the grant on May 25th. Visit to place your vote.

More news after the break.


100Copies Raising Money for Red Cross Nepal Earthquake Relief


We’ve featured the work of artist Thomas Yang several times in the past as he has produced a handful of great looking, limited edition cycling-inspired art prints that manage to remain affordable. This time he sent us over a heads up of his most recent work titled Ride On, Nepal. The impetus behind it is the recent earthquake and resulting devastation in and around Kathmandu, the capital of Nepal. He wanted to both make a tribute to those whose lives have been directly affected, and to help raise money to rebuild their lives. All proceeds from the sales of this series are being donated to the humanitarian relief efforts of the Red Cross Nepal Earthquake Relief.

Roll past the break for more preview images, pricing, and availability…


REI awards $100,000 to PeopleForBikes Green Lane Project


PRESS RELEASE: Boulder, CO (May 4, 2015) — Specialty outdoor retailer REI (Recreational Equipment, Inc.) has awarded $100,000 to PeopleForBikes to expand its Green Lane Project. The Green Lane Project helps U.S. cities build better bike lanes to create safer streets and better communities. The Project is working with six focus cities for 2014-2016 – Atlanta, GA, Boston, MA, Denver, CO, Indianapolis, IN, Pittsburgh, PA and Seattle, WA – and is focused on protected bike lanes, which are on-street lanes separated from traffic by curbs, planters, parked cars or posts.

The REI award investment will be used to fund Green Lane Project grants in each of the six focus cities. The grants are designed to help the cities advance their protected bike lane infrastructure and build public support and ridership for low-stress networks. Grant recipients will engage their local REI store in the project and provide a clear plan for measuring success.

“Thanks to REI’s support, we will be able to demonstrate the many benefits that come to a city when it invests in safe, accessible places to ride,” said Martha Roskowski, PeopleForBikes vice president of local innovation. “These grants will help our focus cities become better places to live, work and play. ”

“At REI we believe an outdoor life is a life well lived. We believe in a future where people of all ages and abilities feel safe while riding a bike for fun, fitness or transportation, “said Marc Berejka, REI’s Director of Community and Government Affairs. “We are proud to support PeopleForBikes’ efforts to create more bike-friendly communities across the nation through the growth of protected bike lanes.”


Friday RoundUp – Bicycle Bits & Pieces



  • Central Region Voting is Now Live – Is your local trail one of the candidates to receive the grant from Bell Helmets? Vote now through May 10th. The project with the most votes will be awarded the grant on May 25th. Visit to place your vote.
  • Win a Cannondale SuperSix EVO Hi-MOD road bike – The athlete nutrition experts at The Feed are giving away a Cannondale SuperSix EVO Hi-MOD road bike to one lucky winner (valued at $7,500).  Visit to register for the contest and be sure to check out their other deals.

Clothing – Gear – Tools

  • Microsoft Partners Strava and MapMyRide for Band Smartwatch – Microsoft has responded quickly to early criticism of its Band product’s cycling-specific functionality by announcing a partnership with Strava and MapMyRide. Building upon the initial Bike Tile introduction in February, Band customers will now be able to compare performance or share routes with other riders using the popular apps. Here’s more details.
  • Tribike Transport Introduces New Service: Ship & Ride – TriBike Transport (TBT), triathlon’s first fully assembled bicycle transportation service, is proud to announce their newest service: Ship & Ride, for those athletes interested in taking their bike with them while traveling for work, vacation, or for any instance that takes them away from their home and vis a vis, their bike.

Plenty more cycling tidbits and how you can help Nepal after the break…


Win a one-of-a-kind Celeste Green Rolf Prima VCX Disc road wheelset


Remember that one-off celeste green Rolf Prima VCX Disc wheelset they showed at NAHBS? They’re raffling it off to benefit the League of American Cyclists.

The finish is a special ceramic coating, and it’s laced to their XST hubset with titanium freehub body. They’ll swap in any axle ends you need, whether QR or thru axle, should you win. Raffle tickets are just $10, and you get bonus entries if you buy five or more. All proceeds benefit the LAB, which helps improve cycling infrastructure and awareness throughout the U.S.

Details and link to raffle ticket purchase page here. Another pic of the wheels below…


Friday RoundUp – Bicycle Bits & Pieces


  • Allow Mountain Bikes in the Wilderness Study – Voice your opinion – 100,000 Signatures are needed by May 18th so visit to ask President Obama and the Forest Service to leave these remote areas open to mountain bikes. Do it!
  • 30-Year Old Bike Virgin – Safety concerns and access to a working bike are some of the main reasons why adults don’t ride. PeopleForBikes’ recent U.S. Bicycling Participation Study found that 60% of Americans aged 3-9 biked once a year, compared with 36% of adults ages 25-34. PeopleForBikes talked to two adults who each had their own stories to share about how they became bike riders later in life. Check out the blog post here!
  • ‘Wheels for Meals’ Fundraising Event – The Wheels for Meals Bike Challenge features three community bike rides and three sponsorship levels. Both riders and sponsors are needed to make the event a high-speed success. To be held rain or shine on Saturday, May 30th, this year’s event offers something for everyone with three race levels, a Bike Rodeo for kids and sponsorship opportunities for local businesses. For more information or to register for the Bike Challenge please visit


Subaru Blends Automotive and Bike History for 25th Sea Otter Classic


We often joke that if you’re trying to find a bike event just follow the Subarus and Elements. Judging by the number of people stopping by the Subaru display at Sea Otter for their free coffee for Subaru owners, there were quite a few in attendance. As the title sponsor of the 25th Anniversary Celebration for the Sea Otter Classic, Subaru brought out the history books to display not only some noteworthy vehicles, but an awesome display of two wheeled machinery. In addition to a walk down memory lane Subaru was giving each show goer who stopped by a $1 token that they could choose to donate to the National Park Foundation, Leave No Trace, or International Mountain Bicycling Association.

Sea Otter has come and gone, but if you’re a car buff or a bike buff, you’ll want to see the collection after the break…