Advertising Information
WHAT’S BIKERUMOR.COM?
Bikerumor.com is one of the world’s fastest growing cycling websites. Not only does our traffic increase every month, but the time spent and pages viewed per visit is continually growing. Why? Simple, we offer sweeping coverage of everything a cyclist cares to see, and we do it in a format that’s easy to read, easy to look at and easy to get hooked on.
Because the pages change virtually every hour, there’s always something new to see. And, unlike most other cycling sites, Bikerumor.com’s layout is clean and straightforward. Just scroll down to see what’s new, and click (more) when something catches your eye! We’re not cluttered with a million flashing button ads and tiny text links to every story we’ve ever published…just fresh cycling goodness all day, every day.
HOW’S OUR TRAFFIC?
Pretty darn good. We launched in July 2008, and the Site traffic shown above (via Google Analytics) shows the first eight months of 2009. Our daily coverage of the Tour de France spiked our traffic in July, just like every other cycling site that even mentioned it, but a funny thing happened: Once cyclists (you know, like the ones you want to buy your stuff) found Bikerumor.com, they came back. And in August, apparently, they brought their friends to the party!
With Interbike freshly wrapped as of this update (10/6/09), our traffic continues to grow and we’ll do our best to keep this page updated with current site figures. But, if you really want the latest and greatest, give us a call at 336-303-8863 and we’ll shoot you over a full media kit with the latest site traffic report.
HOW CAN YOU ADVERTISE?
Easy, just let us know which position(s) you’re interested in and we’ll quote it based on our CPM (Cost Per Thousand…”M” is Roman Numeral for “1,000″…get it?).
And our plans are extremely flexible. Want to blast out a lot of impressions quickly? No problem. Want to space out your impressions for consistent, repetitive exposure? Great! We can work with you to achieve your goals while delivering a massive cycling audience of addicted readers.
WHAT POSITIONS ARE AVAILABLE?
The graphics above show the ad positions and sizes we have available on Bikerumor.com. All ads appear on all pages, only the quantity of the “Banner” size varies on link and informational pages. Full terms and conditions are in our media kit (request one here).
HOW MUCH DOES IT COST?
Aaahhh, we knew you were going to ask that. Well, for competitive reasons, we don’t publish that here, but based on our own corporate spying, our rates tend to be about 20% to 40% less than the other major cycling websites’ published CPM rates. And compared to print, well, it’s like we’re giving it away. Let’s just say you could all but roadblock our site for a year for what you’d pay for two issues worth of full page ads in the major U.S. cycling publications…and you’d get somewhere in the neighborhood of 10x the impressions, more repetition and the ability to change your creative every week if you wanted to.
We also run occasional specials for big events like Interbike and Sea Otter, so it’s tough to keep everything up here. For rates and options, please email us or call 336-303-8863 and ask for Tyler Benedict.
WHAT ELSE SHOULD I KNOW?
Well, if you’re not advertising on Bikerumor.com, you’re missing a very loyal and growing base of cyclists. We offer compelling interviews, awesome coverage and a great user experience. You know, all the things you want your brand associated with. And we Twitter, Facebook, comment, email and social network like crazy to continue to build our audience. Which, if you think about it, is building your audience, too.
You may also like to know that we have over 20 years of marketing and graphic design experience and we can very easily create a world-class ad for you at no additional charge with a minimum advertising program.
DOES ONLINE ADVERTISING REALLY WORK?
If there’s one thing wrong with Bikerumor’s management, it’s that we’re honest to a fault. That said, we’re not going to blow smoke up, uh, anything. Advertising Age and other professionals that track this sort of thing say that click thru rates are abysmal and getting worse. Telling you otherwise would be the equivalent of sneakily deflating your rear tire at the start line before wishing you luck.
In reality, click thru’s are not why you should be advertising online. That model’s dead. It’s about repetition and getting your brand in front of consumers. Your message should be clear, the graphics compelling and your logo prominent. Then, when people are ready to buy, they’ll think of you. And heck, you should probably advertise on other sites, too, because try as we might, people are going to look at multiple sites and you want your brand to be everywhere…including Bikerumor.com.
OH, AND WE REVIEW THINGS, TOO.
But rest assured, advertising on our site will not guarantee a positive review. It wouldn’t be fair to our readers, and it wouldn’t be fair to you or the industry as a whole. One thing we won’t compromise is our journalistic integrity, and we’ll leave it at that.
