Hövding wants the man to give a *beep* by hearing web-connected bicycle bells

hovding-flic-give-a-beep-button-for-cycling-safety-london

hovding-flic-give-a-beep-button-for-cycling-safety-london

Starting in London, Hövding, which is better known for their quickly inflating “airbag” helmet for cyclists, wants those in government to hear from cyclists anytime they come across a dangerous situation while riding through London. And now they can, thanks to Flic, a small bicycle bell-like device that sends an email to the Mayor every time it’s pressed. It works by connecting to your smartphone, which also relays your location, so the powers that be can see where hotspots are for issues. All of the data is sent anonymously, giving government an aggregate view of how cyclists are seeing the city and (hopefully) acting on it to make the city a safer place to ride. Video below…

Continue reading “Hövding wants the man to give a *beep* by hearing web-connected bicycle bells”



Starting in London, Hövding, which is better known for their quickly inflating “airbag” helmet for cyclists, wants those in government to hear from cyclists anytime they come across a dangerous situation while riding through London. And now they can, thanks to Flic, a small bicycle bell-like device that sends an email to the Mayor every […]

Posted in Advocacy, Gadgets & Hacks3 Comments

Publicly Crashing Bikes Safely, with Hövding

Remember that “invisible” helmet that we’ve posted about a few times? In an effort to get the word out to the streets, Hövding is hosting a number of guerrilla marketing events – basically two users haplessly crashing their bikes, to illustrate the helmet’s effectiveness. Essentially the Hövding is an inflatable airbag that is concealed in a collar that you wear around your neck. When the control unit senses an impact, the helmet inflates in a split second, faster than you can hit the ground. The safety isn’t cheap though, with invisible helmets going for $600 at last check and the airbags being one use only.

Check out the back-to-back crashes after the break.

Continue reading “Publicly Crashing Bikes Safely, with Hövding”



Remember that “invisible” helmet that we’ve posted about a few times? In an effort to get the word out to the streets, Hövding is hosting a number of guerrilla marketing events – basically two users haplessly crashing their bikes, to illustrate the helmet’s effectiveness. Essentially the Hövding is an inflatable airbag that is concealed in […]

Posted in Gadgets & Hacks, Video12 Comments

Fancy Invisible Helmet by Hövding is Now Available

Unlike the emperor’s new clothes, the Hövding “invisible helmet” isn’t a wacky con. The unique CE certified helmet was designed by a pair of women who wouldn’t be caught dead in a typical helmet. Not even these ones. The collar, which can be color coordinated with your outfit via replaceable shells, deploys an airbag when onboard sensors detect a crash is imminent.

The entire package retails for $600. So what do you get and how does it work?

Continue reading “Fancy Invisible Helmet by Hövding is Now Available”



Unlike the emperor’s new clothes, the Hövding “invisible helmet” isn’t a wacky con. The unique CE certified helmet was designed by a pair of women who wouldn’t be caught dead in a typical helmet. Not even these ones. The collar, which can be color coordinated with your outfit via replaceable shells, deploys an airbag when onboard sensors detect a crash is […]

Posted in Commuter, Gadgets & Hacks28 Comments

Week In Review: New Bikes from 3T and BMC, RKT9 Review, Alchemy Interview, and more

week-in-review-2016-6-12

Road and Gravel weren’t the only categories to get new bikes this week, Marin introduced the Hawk Hill trail bike for those on a budget. OpenBike, Let Blinkers, and Lumma added new ways of lighting and powering your ride. We spoke with Alchemy about how they came up with the first U.S.-made production full suspension carbon mountain bike, and we figured out how to create GPS ride maps for free. Links to all that and way more below…

Continue reading “Week In Review: New Bikes from 3T and BMC, RKT9 Review, Alchemy Interview, and more”



Road and Gravel weren’t the only categories to get new bikes this week, Marin introduced the Hawk Hill trail bike for those on a budget. OpenBike, Let Blinkers, and Lumma added new ways of lighting and powering your ride. We spoke with Alchemy about how they came up with the first U.S.-made production full suspension […]

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Video: Bicycle Airbag Helmet… Seriously

From Hovding (translated here) comes the Chieftain, an airbag-like bicycle helmet that’s worn as a collar rather than above on your head.

Designed to enclose the head in an accident, the “helmet” is a durable nylon airbag that’s inflated with a helium gas generator in 0.1 seconds. The covers are soft and can be removed and washed, and a variety of prints and colors are or will be available to match your outfit. Inside it all are accelerometers and gyrometers that sense an impact and inflate before your head hits anything.

Another video and more details after the break…

Continue reading “Video: Bicycle Airbag Helmet… Seriously”



From Hovding (translated here) comes the Chieftain, an airbag-like bicycle helmet that’s worn as a collar rather than above on your head. Designed to enclose the head in an accident, the “helmet” is a durable nylon airbag that’s inflated with a helium gas generator in 0.1 seconds. The covers are soft and can be removed […]

Posted in Advocacy, Clothing-Gear-Tools, Video9 Comments