Mavic Celebrates 125th Anniversary w/ Custom Bikes by Argonaut, Indy Fab, Lynskey, Mosaic, Ritte & Seven
When you think about it, it’s pretty hard to believe that Mavic has been around for 125 years. That is, until you look at their list of firsts. At this point in cycling we take a lot of technology for granted, but there was a time when a rim that was simply made from aluminum was a big deal. It was such a big deal that in 1934 when Mavic first used the Duraluminum rim they actually painted it in wood grain to hide it from competitors. That year it won the Tour de France – weighing half that of comparable rims at the time may have helped. Those firsts continued as the years went on with the first aluminum clincher rim. The first complete wheel system. The first UST rim design. First full aluminum wheel system with the Ksyrium, and first Wheel Tire System with the Ksyrium K10.
Even though it’s still evolving, much of the bicycle wheel technology we rely on every day has Mavic roots. Naturally, when it came time to celebrate the 125th anniversary of the storied company here in the US, Mavic wanted to do something that would honor the brand’s heritage. In addition to opening the Mavic La Maison Jaune here in Newbury Park, CA, Mavic reached out to custom frame builders to build some truly unique bikes. Each masterpiece was centered around the Limited Edition Mavic Ksyrium 125 of which only 6000 sets will be sold. Ksyrium 125 Wheel Tire Systems are currently available and selling for $1850.
More than just wheels, the Mavic 125th bikes capture a century and a quarter’s worth of history in two wheel form… READ MORE ->