Cycles of Life is an ongoing series from Siren Cycles’ founder Brendan Collier. While it’ll touch on his bike brand, the focus is on the romantic notion most of us have of one day opening a little bike shop to call our own. He’s done it, and now he’s chronicling the experience for us.
No, not that DealerCamp. I had the pleasure of joining a number of other dealers in Northern California for Marin Bikes’ 2014 product launch.
As a new bike shop owner, this was my first time attending a bike industry dealer camp. I’d been invited to attend SaddleDrive with QBP & Salsa last month, but had to bow out when our forest was on fire. The dealer camp concept affords an opportunity for the the manufacturer to have the undivided attention of their dealers, and a low stress getaway for those of us working in IBD’s. I joke that industry perks like this are what I get to enjoy in lieu of the benefits that come with a “real job.”
While my dealer camp experience was with Marin Bikes, I’d imagine the playbook -and some of the benefits to the IBD & manufacturer- are similar for all brands. In the end, I found the opportunity to network with other IBD’s just as valuable as the info received from the manufacturer.