Must Watch – RockShox: Prove [Can't] Wrong

If you’ve been mountain biking for any length of time, you’ve run into it. The word “can’t” – whether it’s your mind telling you there’s something you can’t do, or others saying you can’t go here, or do that. To show that you can prove “can’t” wrong, RockShox put together a short video to celebrate all the individuals along the way who have blazed a trail for modern mountain biking. Watch the video, be inspired, and go out and #ProveCantWrong.

From RockShox:

Prove [can’t] wrong. 

With the riding season now in full swing and Crankworx Whistler upon us, RockShox wanted to do something to celebrate those who progress the sport forward. Every year, we see things people once thought “can’t be done” get done. This short film called “Prove Can’t Wrong” is a salute all those who push boundaries to prove that “can’t” is a matter of opinion. We can’t wait to see what “can’ts” get proven wrong this year.

RockShox – A brief history of [can’t]

Whether it’s pulling off your first bunny hop, or winning a World Championship title, we all have a “can’t” we’re chasing. People once said “suspension can’t make up for the added weight.” That didn’t stop RockShox from changing the face of mountain biking in ’89. And it hasn’t stopped riders from doing what “can’t be done” ever since. This short film salutes, amongst others, Danny Hart’s competition shattering World Champs run in 2011, one of the most prolific products in DH history – the RockShox BoXXer fork,  Brandon Semenuk’s gravity defying Crankworx winning run in 2013, and many more of those who go out and prove that “can’t” is just a matter of opinion.

What does it take to progress the sport? A willingness to #ProveCantWrong.

Tell us what “can’t” you want to see proven wrong at #provecantwrong

 Music: “Geometrìa del Universo” by Colleen

Written by Cecile Schott (SACEM)

Used courtesy of Cécile Schott and Second Language

 Featuring Brandon Semenuk, Dany Hart, Paola Pezzo, Emmeline Ragot, Cam Zink, John Dawson, Steve Peat, Shawn Cruickshanks, Greg Herbold, Anthony Messere, Kyle Norbraten, Dylan Dunkerton, Curtis Robinson, Sam Hill, Kate Courtney, Jerome Clementz, SteveSmith, Troy Brosnan, Tanja Zakelj, and Jeremiah Boobar.

Comments

Kovas - 08/06/14 - 1:54pm

Rockshox RS-1: [can't] afford it.

MaLóL - 08/06/14 - 7:10pm

Rockshox RS-1: [can't] 27 or 20mm aluminium hollow axle.

GROSS - 08/07/14 - 12:33pm

@MaLóL: Are you still on the whole “It’s not actually a 27mm axle” thing? I’m fine with speculation but your speculations seem to be backed up by nothing but half understood engineering principles and a vendetta that i don’t quite understand.
[can't] pass judgement until you’ve ridden one.

MaLóL - 08/07/14 - 5:39pm

you work for rock shox right?

MaLóL - 08/07/14 - 6:26pm

The video is lovely, Kudos to the marketing department. Although I would fire some of those, and hire some more engineers. Maybe some German ones, like those who developed the XX1. Perhaps you guys can purchase Magura fork development team? ;-D

saddlesniffer - 08/07/14 - 8:21pm

@MaLóL hmm RockShox worked with sram to get a hub that would appropriately work for this fork. so they did work with those engineers that made the XX1. Oh and sram are Rockshox are the same company. So not sure what your are getting at here.

rincon5 - 08/08/14 - 10:25am

Boxxers[Cant] cant deliver on time for 2015
Reverb[cant] work for more than 2 months
reverb[cant] ship on time to OEM’s
SRAM[cant] work the first time
Avid[cant] stop

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