Schwinn Prepares for 120th Anniversary with New Bikes for 2015

Schwinn Bikes 2015  (4)

At first glance it would be easy to mistake the 2015 Schwinn Classic Deluxe 7 as one of the original 1955 cruisers. Then once you notice the cable leading to the twist shifter for the 7 speed internal Shimano Nexus hub, the fact that this is a modern recreation of a classic becomes more apparent. Schwinn, while a vastly different company than that at the beginning, has managed to stand the test of time – 2015 will be their 120th anniversary. To celebrate, Schwinn is offering a limited run of Classic 7 cruisers. The vintage inspired bikes feature parts that will actually fit directely on the original Schwinns including fender mounted lights and the tank horn.

Last offered in 2008, the 2015 version of the Classic 7 will be limited to 500 bikes and sold for $699. Complete with the springer fork and burly rack the Classic 7 has a great ride – just don’t expect it to be light. The bike is, shall we say, stout. But if you dig the retro style, but want something with modern touches like aluminum rims the Classic 7 will get you there in style.

Schwinn Bikes 2015  (5)

Realistically, Schwinn knows they will probably never get back to their glory days with a Schwinn in every household. Their goals are noble though – they simply want to get more people on bikes. Whether that means one of their higher end rides or a cheap department store bike, if it gets someone to ride they’re OK with that. Bikes like the Allston 1 make that goal easier to reach thanks to their casual approach. Designed for the rider who isn’t going to be wearing specialized clothes or footwear, the Alston is a classic Dutch style steel frame with an extremely upright riding position. Offered in men’s (Brighton) and women’s (Allston) frames, the bikes include a rack, fenders, and a Shimano Nexus 8 speed internal gear hub to be as practical as possible. The Alston and Brighton 1 retail for $599, and the 2 drops the price to $499.

Schwinn Bikes 2015  (6)

Schwinn Bikes 2015  (1)

The Schwinn Transit 2 is an interesting bike that carries its intentions in the front handebar/basket. Designed specifically to fit a 6 pack of beer or old timey soda, the Transit 2 will make trips to your favorite beverage shop a breeze. Equipped with a Shimano Acera 24 speed drivetrain and mechanical disc brakes, it will also make a solid commuter even if you aren’t picking up a sixxer. Sold for $599, the price includes full coverage fenders and a frame designed for carrying heavy loads.

Schwinn Bikes 2015  (3)

As an expansion to the Schwinn Fastback line, the new Fastback RX tackles the adventure touring market. The RX has an N Litened 3 triple butted aluminum frame and fork with more relaxed touring geometry, disc brakes, and a Sora 2×9 wide range drivetrain. Capable of running up to a 42c tire, the RX is an interesting bike at $899.

Schwinn Bikes 2015  (2)

Finally, Schwinn is betting on 27.5″ with their Rocket 1 hard tail. Speced with an SR Suntour XCR Air fork with hydraulic lock out, tubeless ready wheels and tires, and a Shimano XT/Deore 3×9 drivetrain and Shimano M395 brakes, the Rocket 1 has a reasonable spec for $1000. The N Litened 2 double butted aluminum frame uses a tapered head tube but sticks with a QR rear axle. The Rocket 2 will drop the price down to $800 with a downgraded spec, but will still be tubeless ready.

All of the models above are 2015 bikes, but will be available in Fall, 2014.

schwinnbikes.com

 

Comments

joby - 07/02/14 - 5:09pm

Well, the Schwinn that made bikes for nearly 100 years is dead and long gone. Was mildly interesting when Scott Sports owned the trademark (Home Grown and Lawill anyone?) but now seems to be trading off memories of 100% Chinese built commodity bikes.

Blah.

groghunter - 07/02/14 - 5:16pm

gotta love the guy who held up the bike then let go real quick for the photo having his shadow visible in the last pic, arms in the air…

MikeC - 07/02/14 - 5:21pm

Mongoose, Diamondback, and Schwinn intros all in the same day! W00t!

Schwinn cruisers with IGH are good utility bikes with a bit of style; love the looks and spec on the Transit 2; and that’s a great pricepoint on the Fastback RX. Well done, Schwinn.

Looking for Classic Schwinn? Give Waterford a call…

Grateful - 07/02/14 - 5:56pm

I’m with Joby – “Schwinn” ceased it’s existence a long time ago. So its certainly NOT celebrating its 120 yr. anniversary.

What’s the Chinese word for “Poser”, “Schwinn”???

Gunnstein - 07/02/14 - 6:12pm

Give the Classic a front drum brake and I might be interested. (Single brake bikes are illegal in many countries, for good reason.)

K11 - 07/02/14 - 6:25pm

it is just a brand name and logos that were once somebody, and pasted all over well…

@joby, hell yah homegrown stuff that was made in boulder! a friend a a strait6 and a homegrown hardtail, that is until he pulled into the garage with his bike up top. lets say it didn’t end well.

wayway - 07/02/14 - 8:28pm

I have one of the last Schwinn bikes ever produced in the USA. I really wished that Schwinn management noticed that the brand was an American icon. Did it not occur to them that people were interested in paying more for a Schwinn because it was a USA Schwinn? Instead, they outsourced to communist China, made by people who could care less… and now, either can I.
I wish I could go Hans Ray all over the MBA professor that drove these fools into outsourcing.

Carl - 07/02/14 - 10:45pm

AND WHERE WILL WE BUY THESE BIKES? WALMART? TARGET? NO THANKS…

joby - 07/02/14 - 11:38pm

@Grateful – Here you go: 拗造型 (Ǎo zàoxíng)

@K11 – I still have my 4 Banger frame (though cracked at shock mount); the Yeti built Colorado bikes were the BEST at the time. Sad to hear about your buddy’s Straight 6 – getting more and more rare. There was a floating brake kit that made the handling competitive until very recently.

@wayway – The problem was lack of foresight and a rapidly changing marketplace. I had the pleasure of talking to Edward R. at the 1992 Interbike in Atlantic City (yes, they actually held it there way back when…) and spoke to him about the MTB market that was blowing up. Given his answer to some of my questions, he didn’t seem to understand some of the areas that Schwinn was lagging compared to Bridgestone, GT and Diamondback (as well as pre-Trek Fisher for higher end stuff). Coupled with the fact that they negotiated a poor deal for manufacturing with Giant along with relocating domestic production to Mississippi, their fate was sealed. In the early 80′s, Giant was prepared to offer a 35% stake in their company to Schwinn for the right to exclusively manufacture Schwinn bikes and were shocked by the terms that were ultimately agreed to – terms that heavily favored Giant and allowed them to use what they learned to launch their own brand that we all know as a top-tier manufacturer. Schwinn never recovered from the strike in 1980 and subsequent move of manufacturing to Mississippi.

wayway - 07/02/14 - 11:39pm

My next bike is ordered and in production by people who care about cycling as a sport. Sure it’s at least 2x extra in price vs Asian manufacturers (Specialized, Giant, Scott, Neil Pride, Jamis, Fuji, Kastrel, Cervelo, Ridley, Focus.. the list goes on and on) . But cycling is a a technology sport (adapt to the rider) so companies that know the client, and preferably ARE the client will succeed in the performance market. Others will strike deals, battle copywrite laws, and do everything to keep costs low and margins high. Sorry, but I do business during work-time, and can see nothing good coming from outsourcing my freetime.

Buy from people that develop, manufacture, and ride. I wish it was that standard, but currently, that’s bad **s

wayway - 07/03/14 - 12:23am

Joby,
Very refreshing to see people with cycling experience and background that dates back to when people cared about their equipment and rode it hard. I’m sure we can all say that a manufacturer from Europe or North America is preferable to a Taiwanese or Chinese manufacturer. During my early cycling career, I didn’t have a lot of money (I made $4.25 per hour but if I worked more than 40 hours in a week, I might get $6.38 for those brief hours on the dockyard. But I still bought ‘Made in the USA’ aluminum frames… then later Ti frames. Later in life I learned the joy of carbon. At the same time, every company in the US (and to a smaller degree, Europe) was pulling the golden parachute and offshoring production.

Brand loyalty? Brand service? Brand awareness? No matter. Simply make them fast and cheap, market worldwide and make it look good. Because the guy in charge is pulling the plug in a few years and everyone around him will get a big bonus from the profits.

Back in the ’90s we called them “Doctor Bikes” because they were so stupidly expensive. Now, I actually choose to pay higher prices because I want a company who develops a unique and superior product. There are just too many instances where a product was made without care, and the short warranty expired and I was out of luck.

And now if you look at where my bike parts are coming from in 2014 vs a few years ago… it’s mostly a warehouse in Taiwan or China where women are dispassionately laying down molds or filing down carbon junctions. However, I wish my bike was designed AND made in a place where after work they ride their bikes… almost closing the doors for so long that customers were a little annoyed. They ride the new designs then return to office late and hold after-hour meetings about how they can make the prototype better while the manufacturing equipment is only a few meters away. The same building is home to where cycling history lines the walls. This is where engineering meets desire… These are innovations I love to see. These are bikes I want to ride.

You, modern-day cyclist… well, sorry but that’s just business. But there are ways to promote the true geniuses of the cycling world. If more people do it, the more fun and interesting our sport will be.

WC

David Lewis - 07/03/14 - 1:20am

This is not Schwinn, and I would not recommend purchasing one out of brand loyalty.

Schwinn was a case study for a business class I am taking. Near the end, when mountain bikes were gaining market share (remember those days?), Ed Schwinn fired most of the Schwinn executives and hired his younger relatives, with predictable results. The rest isn’t even history.

This is an imported product with an iconic American mark purchased for pennies on the dollar, or rather on the yuan.

David Lewis
Veteran Bicycle Co.
Portland, OR

cj gordon - 07/03/14 - 6:57am

Another name owned by Dorel of Quebec, Canada. That company is valued at around 2 billion dollars American. Nice to see the Schwinn brand being backed by an outfit with some deep pockets. Last time I checked the bike division of Dorel was the third or fourth largest bike company in the world. May they prosper for many a year. More bikes and bike companies is a good thing whether they be big or small.

R0b0tAt0ms - 07/03/14 - 9:18am

The tomato shriveled up and fell off the vine decades ago. Those metallic flaked homegrown frames will forever be close to my heart, and it saddens me to see the brand diluted so very much.

S.P. Kranzor - 07/03/14 - 11:58am

faaaaht

K11 - 07/03/14 - 1:31pm

@wayway. well said. I often times use sarcastic ways to explain my stance (mainly because of frustration) seeing what is happening not just to american brands, but other brands around the world, sending all their production, even their premium products overseas.

I am not for or against Trek, but i am glad to see that they are at least manufacturing their best products in-house. it’s more than just “hey the quality of asian made stuff is excellent” there is much more to it, and i was glad to see your comment and how clearly you made your point.

topcheese - 07/03/14 - 1:44pm

Just as re-branding the “varsity” and other models is blasphemy, so to is this monstrosity. The name we all came to love, at this point is nothing less than propaganda and marketing to those who had one as a kid, and therefore believe that the Walmart brand is the same product. Cut the crap here folks.
The hands that made made the Schwinn Paramount are still building Quality Hand-Made frames in the USA. The same hands that made my Super Le Tour in ’85…
It is as simple as seeking them out

http://lubeachainbicycles.blogspot.com/2014/06/bike-porn-this-is-how-i-roll.html

Post a comment:

Comment sections can be a beautiful source of knowledge, conversation and comedy. They can also get pretty ugly, which is why we've updated our Comments Policy. If your comment isn't showing up or suddenly disappears, you might want to check it out.