PRESS RELEASE: Monday morning, April 7th, KindHuman co-founders Gavin Brauer and Adam Abramowicz announced to a gathering of employees, customers, friends and press their 2014 Take The Lead Cycling Scholarship recipients.
In December, the bicycle and cycling apparel manufacturer announced their Take The Lead Cycling Scholarship and their mission to change the way the bicycle industry sponsors athletes. In an effort to reward character and kindness over talent and speed, KindHuman wants to place human achievements with the bike, through the bike and for the bike on top of the podium. KindHuman is pleased to announce the recipients of their first ever Take The Lead Cycling Scholarship. The scholarship is just one part of KindHuman’s commitment to change the world through cycling.
Co-founder and Creative Leader, Adam Abramowicz said about the scholarship, “Without the scholarship, there is no KindHuman. Plain and simple. KindHuman was founded to support the growth and longevity of cycling and the scholarship is a perfect example of how we’re doing just that.”
Abramowicz went on to explain how overwhelming the quality of character and how exceptional the applicants were and are. He continued, “It made our decision very, very difficult.
“We had young boys and girls from all over the United States and Canada send in their video or written applications, we had the great opportunity to meet many of the applicants in person, and we were humbled by how our mission to change the world through cycling resonated with these kids.
“In the end, we had to pick two, one boy and one girl and I think that we couldn’t have hand picked two better ambassadors for cycling. We are please to announce our first ever KindHuman Take The Lead Cycling Scholarship recipients…
“Nine months ago a young man in Los Angeles, California decided he needed a change in his life. He weighed over 250-pounds, he was overweight and unhealthy. He was inspired to ride when he saw the members of the Major Motion Cycling Club one day. Now, nine months later, Keishawn weighs 150-pounds, is in the best shape of his life and is an active member in his local cycling community even jumping into his first races this spring. Keishawn is a member of his high school police academy, he will be applying to attend West Point after graduation. His mission through the Take The Lead Cycling Scholarship is to share his story with other young people and let them know that just like him, they can make healthy changes that will change their lives.
“Our next recipient is from the Greater Toronto Area. While at the Toronto International Bike Show, she took the time out of her busy finals schedule to come and speak to us and hand us her written application. I think that the contents of her application speak perfectly to exactly why we chose her, ‘I feel as if we are all meant to be global citizens acting for each other, rather than everyone for themselves. I would like to combine my passions for global citizenship with another one of my strong interests: sports and active living, namely cycling and triathlon. Why not introduce a ‘youth to youth’ initiative that would involve a group of young athletes going overseas to work hands on with other children to introduce cycling and advocate the importance of sports to underprivileged communities. Personally, this scholarship was never about winning a bike to keep for myself; rather, I see it as an opportunity to instigate change, an opportunity to start a partnership with a company that holds similar values and interests at heart.’ We are thrilled to announce Katerina Mayer as a 2014 Take The Lead Cycling Scholarship recipient. ‘Kat’ as we now know to call her is an A student who intends to go to medical school in the hopes of joining a health organization that can promote global healthcare…
Keishawn and Kat will be receiving a complete KindHuman Kampionne carbon bike assembled with Shimano 105, Ritchey Logic components and Reynolds wheels along with official KindHuman Cycling Team kit, Modern Krochet gloves, Flag cycling cap, and Basik socks. Ritchey Logic donated all components to the scholarship and Lazer helmets will be supporting the recipients with Genesis helmets.
KindHuman reiterated that their decision was very difficult because each of the applicants are model cyclists who are doing some incredible things on and off the bike. All of this years applicants will be receiving some level of scholarship from the company.
Abramowicz said in closing, “We are very proud to help Keishawn, Kat and the rest of the applicants on their cycling journeys and hope that as KindHuman grows, so too can this scholarship.”
The company will be posting progress updates from their scholarship recipients on their Facebook, Twitter and Blog so fans can keep up with the kids they’ve supported. Anyone can contribute to scholarship recipients simply by wearing or riding KindHuman products. To learn more, visit www.kindhuman.cc.
KindHuman was founded in 2013 and is headquartered in Toronto, ON. The company is built on a commitment to create opportunity for people through cycling. KindHuman products are designed in North America and produced around the globe. The company offers a comprehensive buying experience online and through their KindHuman Pro Shop retail locations with all sales directly supporting the future of cycling. Because every time you wear or ride a KindHuman product we give a portion of your purchase to our Take the Lead Cycling Scholarship and other great causes. It is KindHuman’s mission to empower communities to Take the Lead and create a better world – through cycling.