Strava and Specialized Team up for “Strava Shop Pages”
Hoping to provide another way for customers to interact with their favorite shops, Specialized is partnering with Strava to develop what they call “Strava Shop pages.” Currently only offered to select Specialized retailers in the US, Canada, UK, and Austrailia, Shop Pages contain the shop’s identity plus allow the unique customers of that shop to compete amongst themselves on a personal leaderboard. This allows both the shop and the customers to see how is out riding the most, as well as climbing stats.
Shops will also be able to create group events that are announced through the Strava program. Currently limited to select Specialized retailers, the pres release states that the service will be available to all bike retailers later in the year.