Taipei Show: Deda Gets Mud-dy with All New Mountain bike Specific Component Line

Deda Mud mountian bike group 35 (2)

When Deda introduced their 35mm mountain bike bars and stems, they faced a bit of a problem. As we found out, the parts were great, but the brand typically associated with road biking had trouble cracking the mountain bike market. The answer? An all new brand dedicated to mountain biking with fresh graphics and a unique identity. Offering parts for XC and AM riding, Mud brings the same quality and finish we’ve grown to expect from Deda and hones it for use off of the pavement.

There’s plenty of Mud after the break, including a look at their prototype wheels and internal seatpost batteries for mountain bikes?

Deda Mud mountian bike group 35 (16)

Mud will be divided into XC and AM categories with each having two subgroups. For the XC crowd there is the Cross and Border lines while AM riders will look to the Over and Peak groups for their parts. Differentiating the two lines is not only the width of the bars, but the diameter of the clamp. Over and Peak bars will remain at 750mm wide with 35mm clamp diameters, while Cross and Border groups will stick with 700mm bars and the standard 31.8 clamp diameter.

Deda Mud mountian bike group 35 (3)

On hand at the show were the new Cross and Over groups, with Cross shown in both orange and black colorways. Cross carbon bars will be flat with a very slight 6.5mm rise, 10 degree backsweep and 700mm as mentioned with a claimed weight of 160g. The aluminum stems will be sold in 80-130mm lengths with an 84 degree angle and a claimed weight of 120g. Carbon Seatposts will be offered in zero or 20mm offset in 27.2 and 31.6mm diameters only.

Deda Mud mountian bike group 35 (12)

Deda Mud mountian bike group 35 (14)

Built with similar designs to the Cross series, but a bit more burly to handle aggressive riding, the Over group basically carries on where Deda’s 35mm MTB group left off. 750mm wide and 35mm thick at the clamp, Over bars are constructed from UD carbon with an 8 degree backsweep, 5 degree upsweep, and 25mm rise. Weight is TBD, since the samples at the show were 700mm wide – which is what the Over group was first going to use, but thankfully they have gone back to 750mm. Stems will be available in 60-110mm lengths so definitely more all mountain friendly than Cross.

The Over Seatpost is also available in 27.2 and 31.6, and only in a 20mm setback. At 400mm long, the aluminum seatpost has a claimed weight of 260g.

Deda Mud mountian bike group 35 (17) Deda Mud mountian bike group 35 (1)

As a hint of things to come, all Mud seatposts will have an internal battery storage option which looks pretty good. Instead of gluing or building the battery mount into the post, the post uses a rubber plug that is removable and allows easy installation and removal of the battery.

Deda Mud mountian bike group 35 (8)

Deda Mud mountian bike group 35 (11) Deda Mud mountian bike group 35 (9)

Deda Mud mountian bike group 35 (10)

If that wasn’t enough, Mud is working on a set of their own wheels to add yet another option to the mix. To be available in 27.5 and 29″, each wheel uses a replaceable end cap system to fit both QR and thru axle frames and forks, and will be offered in both 6 bolt and center lock brake standards. We’re told the tubeless system hasn’t been sorted out on these prototypes but that is something they are working on for production.

taispons taipei bike show coverage 2014

Comments

i - 03/13/14 - 12:46pm

yeah, I get what they are trying to do, but everything show here screams “road company that doesn’t understand mtbs”

1: no one is running an 130mm stem these days, if you need a stem over 80-90mm your frame is too small.
2: 60 as the shortest doesn’t cut it for anyone that’s going to be interested in a 35mm interface. Think half that length.
3: you don’t need to make front wheels qr compatible unless your target market is budget bikes or refits of old ones. Knowing Deda I doubt either of those is the case.
4: 27.2 posts, again old bikes. A lot of bikes these days have 30.9 posts, more than 27.2
5: the battery. Yeah, electronics that could make use of that are probably coming, but for now it just says “road part”. Also, a rubber plug with a hole in it isn’t an engineering feat you need to show off.

django - 03/13/14 - 1:09pm

Don’t forget to mention that they ALMOST produced an “Enduro” bar that was 700mm. That would have paired nicely with some 19mm internal width Mavic “Enduro” specific wheels. Throw in a 10spd XT non-clutch triple rear derailleur and you are the PINNACLE of Euro fashion.

groghunter - 03/13/14 - 1:17pm

Yup, they seem to have missed the thread with this one. Even the name, “Mud” sounds like what somebody who knows nothing about MTB calls a MTB company.

AlanM - 03/13/14 - 11:23pm

@i, I agree that they are mostly missing the mark here, but a couple of points. Having a stem over 80-90mm does not mean your frame is too small. There is way too much that goes into bike fit to say that. A size large XC bike with a 100mm stem is not uncommon, nor is an XL frame with a 110mm stem. Also, 27.2 posts are still common on a lot of bikes. With frame stiffness now up on many bikes, 27.2 posts are used as they offer some compliance. Just a few thoughts, not trying to start a war.

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