With a brother owning Copenhagen’s premiere bike shop and a father producing diamond cutting tools, Ari Rosenzweig was destined to create bespoke frames in unique ways – establishing his craft in the Holy Land only added to the unorthodox nature of his quest. Dream up your new stainless-steel fat-bike or titanium gravel-racer after the break…
Exactly how Ari transformed from a contemporary dancer from Denmark into an frame-welder in Israel is a bit of a secret, but the uniqueness of his situation is mirrored in his vast array of fully custom creations built in cromoly, stainless, and titanium.
Israel has been a largely untapped market for custom builders and the challenge of succeeding as a first-to-market in a highly niche segment has forced the cliché to be a reality for Ari: innovate or die. And Ari has been innovating since 2006, bolstered by a collaboration with his father’s diamond-derived expertise in precision cutting and fabrication. The result – beautiful.
The beauty is so often in the details and Ari is in no way set on an established formula; being incredibly open to nearly any desire of his customers, Ari accommodates various dropouts, bottom brackets, paint, headtubes, and options such as S&S couplers, split dropouts for belt-drives, a proprietary chain-stay yoke (to provide maximum clearance and minimal stay length), and slick stainless or copper head badges.
All aforementioned details are only the icing on your fully custom-geometry frameset. Like any custom builder worth their proverbial salt, Ari does the full walk-through, quizzing you on your current bike setup, fit, characteristics, and breaking down your current and intended riding style/preference.
Due to increasing demand, and a growing wait-list, coming from primarily Denmark and Israel, Ari has expanded in 2013 from a solo craftsman at the classic-upstart garage location to an established workshop with two Israeli racers/riders/enthusiasts serving as his lieutenants: Max, an industrial designer, and Omri, business/product manager.
Ari will happily and deftly craft the bicycle of your choosing – fat or skinny, 26″/27.5″/29″/29+”, kid or adult, sand or snow, singletrack or blacktop – you say the word and Israel’s finest will create a one-off that very few this side of the Atlantic will recognize. Cromo from $2k; Stainless from $2.8k; Ti from $3.2k. Begin the journey here.