Our Process: The Yeti Lunch Ride

Don’t call Yeti during lunch. They won’t answer. Why? That’s because they’re doing it right, and shut things down for some testing shredding. Having worked at a bicycle company myself, I can attest to the values of a lunch ride. Using the product first hand, getting out, getting excited, clearing your head, all great things that come from actually riding the bikes you make. Yeti’s certainly not the only company with a great lunch ride, but they do a pretty good job of documenting it!

Comments

EpicThroatBeard - 12/16/13 - 7:10pm

great video. looks like a good place to be. they looked over suspended for riding those backcountry sidewalks though.

patrik - 12/16/13 - 8:06pm

Santa Cruz it ain’t. Nice shades of green, though. Without commensurate trails, it’s just a bunch of John Muir-engorging eco-gasm.

wolfgang - 12/16/13 - 9:55pm

the crew at yeti are the real deal… huge respect!

bin judgin - 12/16/13 - 10:01pm

enchanted forest is fun as sh*t, especially when you can go full speed due to having 6″ travel.

xcgeek - 12/16/13 - 10:30pm

beautiful

duder - 12/16/13 - 11:17pm

Holy cow, they must have timed that video perfect, because I’ve never seen it that green. Looks a bit different now: http://www.flickr.com/photos/jeffcocolorado/sets/72157635733646966/

Austen - 12/17/13 - 3:45am

And a fun ride it is!

john - 12/18/13 - 7:37am

now we know why the bikes are so expensive‚Ķ slackers. no i’m not jealous

Topmounter - 12/18/13 - 11:13am

RIP Apex Park

Hopefully it gets rebuilt and reopens next year.

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