Aether Apparel Re-Enters Cycling Market w/ Argonaut Video Promo

Until this popped up, my only exposure to Aether Apparel has been their monthly “marketplace” ad in Men’s Journal. Cool stuff, but didn’t realize they branched out beyond fashion-oriented-but-functional outerwear.

Now, after shelving the item for a while, they’ve reissued their Union cycling jacket with updates and better materials. And they’ve kicked things off by celebrating Ben Farver’s Argonaut Cycles by videoing him riding around in it…and making his beautiful carbon bikes. The jacket is water/wind proof with taped seams and a four-way stretch, breathable soft shell fabric. Bike friendly features include a gripper strip along the rear waist hem, pass thru rear pocket and JRC Reflex Matte Black reflective panels. Interior pocket has an audio port, pit zips help vent excess heat and all zippers are weatherproof.

Click through for pics and more…

Aether Apparel Union cycling jacket

Available in blue, black and gray.

Aether Apparel Union cycling jacket

Dual zippers let you control the amount of venting.

Aether Apparel Union cycling jacket

Reflective piping runs along the back sides and on the collar. Retail is $295.

AetherApparel.com

Comments

Sean - 12/05/13 - 10:05pm

Why is all the good cold weather ( ie. winter and therefore short days and more likely ridden in the dark) clothing always in darker hues?

JohnG - 12/07/13 - 8:04am

I agree with Sean. I was recently in the market for a jacket and eliminated a few because they were black. Wearing black when it is dark is dangerous enough, but wearing black or even black and white is as good as camouflage against a backdrop of leafless trees and snow banks.

Ham-planet - 12/15/13 - 3:43am

Pretty simple: darker shades are easier to keep clean

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