In an effort to get motorists to identify with the cyclists they pass on the road, Bike Pittsburgh is personifying cycling. Using a number of actual cyclists you could find on the streets of Pittsburgh, the campaign tries to help point out that it’s not just some bike slowing you down for 10 seconds, it could be your nurse, priest, or local wide receiver like Pittsburgh Steelers’ Antonio Brown. The billboards and bus stop posters are just the start to a public awareness campaign that they plan to expand to other media in the near future, but they need your help.
So far the campaign, which feature the photography of Brad Quartuccio and the work of Wall-to-Wall Studios, has been made possible by a generous grant from The Benter Foundation. However, to continue the campaign they are looking for donations from locals or anyone that wants to see cycling improved across the globe. Head over to Bike Pittsburgh to help.
The campaign features a number of interviews of the cyclists used in the campaign as well.