IB13: Back to the Future with Ryders’ VT3 Technology
Easily one of the best booths at this year’s show, Ryders Eyewear were showing off their new VT3 technology – Visual Time Travel Technology! Thanks to the masterminds behind Ryders’ lenses, while wearing them you can see exactly where you will be in the future, but turn around and you can see exactly where you started from in the past. Amazing right? To sell this amazing new technology Ryders had a DeLorean on display as well as outfits from the future. Their point? Simply that there are a lot of lens “technologies” that amount to little more than marketing. That, and it was pretty amusing.
They did have some actual new products on hand though, like the new Face after the break.
The Face is a current Ryders model but it will soon be offered in a goggle/glass combination with a removable foam gasket around the perimeter.
The foam gasket concept has been done before but it allows for goggle like protection from sand, wind, mud, etc.
The gasket is easily and completely removable and leaves a standard pair of Faces underneath.
The Trapper is available in some new colors and shades, but more importantly was used to demonstrate Ryders’ frame’s durability. I’m aware that TR90 Grilamid frames are pretty tough, but I’ve never tried to break a pair like a wishbone at Thanksgiving. When I was told to hold on as we pulled on each temple of the glasses, I wasn’t expecting how much force they were going to put into it and nearly yanked me off my feet. After that, the glasses bounced right back into shape. Pretty impressive.