Lots of companies have demo rigs, but Sombrio is doing it in some serious style. Rolling soon to an event near you, the Mobile Brand Experience is bringing the entire Sombrio clothing and footwear line to festivals, bike races and events.
The inside isn’t what you would expect from most demo trucks – check it out, next.
Fitted with custom wood paneling, high end lighting, and retail fixtures, the whole things looks more concept store than semi truck.
At events the entire Sombrio line will be on display offering customers the chance to touch, feel, and try on that latest goods.
Clothing can be tried on in the custom bicycle themed changing room in the corner of the rig. Outside the truck there will apparently be pump track set up, and we wouldn’t be surprised to see some hanging out going on in front of the Big Rig.