Sombrio has a New Showroom – On Wheels!


Lots of companies have demo rigs, but Sombrio is doing it in some serious style. Rolling soon to an event near you, the Mobile Brand Experience is bringing the entire Sombrio clothing and footwear line to festivals, bike races and events.

The inside isn’t what you would expect from most demo trucks – check it out, next.


Fitted with custom wood paneling, high end lighting, and retail fixtures, the whole things looks more concept store than semi truck.


At events the entire Sombrio line will be on display offering customers the chance to touch, feel, and try on that latest goods.


Clothing can be tried on in the custom bicycle themed changing room in the corner of the rig. Outside the truck there will apparently be pump track set up, and we wouldn’t be surprised to see some hanging out going on in front of the Big Rig.

You can follow the truck at, on, and


wako29 - 07/19/13 - 1:18pm

This sure reminds me of Trek’s Project One truck:

Matt - 07/19/13 - 1:29pm

Not as cool as the Speedvagen team truck.

Craig - 07/19/13 - 1:40pm

How about a positive comment on this website?!

Beautiful rig. Glad to see the investment and taking pride in their products and their corporate image.

Topmounter - 07/19/13 - 2:28pm

Nice alternative to the telescoping rod across the backseat of the Delta88.

Dave - 07/19/13 - 2:32pm

and by new you mean two years old?

Honeybear - 07/19/13 - 4:14pm

@Craig–okay, wow what a sweet gigantic behemoth carbon bigfoot RIG–can’t wait for it to mow me down as I share the road. Gimme a break dude!

JimmyJohns - 07/19/13 - 4:20pm

Seems my thoughts about their profit margins are true.

MMyers - 07/19/13 - 4:22pm

That’s a nice setup for a company that I’ve never heard of, and I do consider myself to be a bike geek, but I guess not as regards to clothing. I’ve got decade old jerseys that seem to work fine, and buy new PI shorts as they die.


Gillis - 07/19/13 - 5:30pm

@Honeybear: Good point about the carbon footprint. I don’t see anything here that they couldn’t do with a few large tents transported in a much smaller vehicle. I understand its a marketing tool, but I don’t see a big truck selling any more shirts.

RUSTYDOGG - 07/19/13 - 6:37pm

Neat Rig. Total over-kill for the application. Like taking a freight train to the grocery store.

chasejj - 07/19/13 - 8:01pm

Craig- I totally agree. Awesome rig and a huge investment. Love it.
All the ball less , soul sucking carbon weenies can suck it.

JimmyZ - 07/19/13 - 11:55pm

You gotta have a big tractor trailer if you want the lot lizards to flock to ya. When they see me on my bike, they just want to steal it. No, “Hey, wanna party?” for me.

Barnesyard - 07/20/13 - 4:39pm

Why on earth would sombrero have this phalic vehicle?
Even Joakley doesn’t front like this to the MTB crowd. Maybe Sombrero is targeting the Canadian NASCAR circuit

Topmounter - 07/20/13 - 5:37pm

I’m sure it runs on hydrogen fuel cells.

Stikman - 07/22/13 - 12:28pm

Sombrio is a competitor of mine, my hats off to them with this experience and the stuff they make, they are a part of the MTB culture and I can dig that. Nice job guys!

NickB - 07/22/13 - 9:44pm

Sombrio makes some good gear, ive been using there stuff for years now. They could have a wider selection though, this will probably help them sell a ton and expand, good for them.

Post a comment:

Comment sections can be a beautiful source of knowledge, conversation and comedy. They can also get pretty ugly, which is why we've updated our Comments Policy. If your comment isn't showing up or suddenly disappears, you might want to check it out.