Rolf Prima Adds New, Wider Carbon, Alloy Cyclocross Wheels – Disc Brakes, Tubulars, SS & More

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Rolf Prima has just unveiled a massive array of new and updated cyclocross wheels, headlined by the all-new carbon rimmed 4CX and 4CX Disc. Both feature a 42mm deep, 26mm wide full carbon tubular rim with their Delta shape for better tire shaping and aerodynamics. For the alloy models, all versions get a wider 22mm rim, both for clinchers (33mm deep) and tubulars (30mm deep), and there are disc brake specific and singlespeed versions on tap. Oh, and they’re all 10/11 speed compatible out of the box.

Shown above, the 4CX Disc comes in at 1365g (625/740) with their US-made XST+ hubset and titanium freehub body. It’s running 20 bladed CX Ray spokes front and rear and has 135mm rear hub spacing. It shares the same rim as the 4CX, so you could also run cantilevers if you’re just building up to a complete disc bike piece by piece. Retail is $2,049.

Update: All of Rolf’s alloy rims can be run tubeless using a Stan’s NoTubes conversion kit. Rolf’s rep says she and others there have been running them tubeless for road and ‘cross for the past couple years with great success.

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The 4CX comes in at just 1190g (510/680) with only 16 spokes per wheel and standard 130mm rear spacing. It’s a bit less at $1,999.

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A couple detail shots of the 4CX, above and below.

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2014 ROLF PRIMA ALLOY CYCLOCROSS WHEELS

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The alloy models are led by the VCX Disc (above) and VCX (below). These get the new rims and share all the other features of the carbon versions, including ti freehub body and US-made hubs.

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They’re available in both tubulars and clinchers. Retail pricing ranges from $1,049 to $1,099 and weights from 1,550g to 1,695g.

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The budget ECX (above and below) shares virtually all of the same traits, too, except the freehub body is steel and there’s no disc brake option.

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You’ll also be able to choose between tubular and clincher, and retail is just $599. Weights from 1,620 to 1,660 per set depending on rim type.

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Singlespeeders get the SSCX, also with the wider 22mm Delta Rim. The rear hub uses a customized version of White Industries’ ENO eccentric hub, letting it work with virtually any style dropout. It’s also a flip flop design, going from singlespeed to fixed gear. Tubulars are 1,550g and $749, clinchers are 1,560g and $799.

Check them out and find a local retailer at RolfPrima.com.

Comments

harro - 07/03/13 - 10:52pm

they should change their name to ROFL. how are these clowns still in business?

Devin - 07/03/13 - 11:05pm

@harro- insightful commentary there. They put out a whole slew of new products to cover a bunch of different bases and that’s what you’re left with? I’m shocked that companies ever send press releases to BikeRumor with the amount of hate that gets piled on.

Mr. P - 07/03/13 - 11:12pm

With comments like harro clown’s, how is BikeRumor still in business…

maddogeco - 07/03/13 - 11:12pm

Dumb question, are those prices each or for the pair? do you by wheels singularly or do they only come in pairs?

Pmurf - 07/04/13 - 12:32am

@maddogeco prices are for each pair. Most wheelsets will be priced for a matching pair in press releases & on manufacturer websites, and are often sold this way – although it’s not uncommon for wheels of a matching set to be sold individually through retail outlets. The wheels would be denoted as “F” or “R” in those cases.

Guy - 07/04/13 - 12:36am

In Harro’s defense. I have ridden and wrenched on a fair amount of Rolf wheels and they do have a good bit of flex and wind-up. Nice aerodynamics and low weight can only account for so much. And paired spoke designs? Neat looking, not so fun truing.

ludditecyclist - 07/04/13 - 8:44am

when trek bought rolf and misused their technology those wheels were garbage. i warrantied so many of those bontrager wheels. in that same time i warrantied ZERO rolf wheels.

Aaron - 07/04/13 - 8:14pm

ludditecyclist, I’m not surprised. I had some of the original Rolf Dolomites, and rode them hard for 11 years or so. ZERO problems, always stayed perfectly true, and the rims wore very well. I had to replace the freehub a couple times, but that was simple enough.

Ended up selling them to some guy who will probably ride them a few more years.

McClain M - 07/05/13 - 11:47am

I really loved my set of Elan RS until I bent one of the rims beyond truing. They were quite fast and stiff, since the RS version had +4 spokes per wheel over the regular ones at a small weight penalty. Now I’m considering rebuilding them with some non-paired aero rims, but I haven’t decided whose yet.

Steve @ G4G - 07/05/13 - 2:26pm

That SSCX wheel is killer.

reading comprehension - 07/08/13 - 12:32pm

…and the industry’s avoidance of a legit disc brake road wheel continues. Meanwhile, another company pats themselves on the back for lacing a disc hub to a rim with a brake track and calling it an “innovation”.

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