Trek Acquires World Tour License from Leopard SA

Fabian-Trophy-Image

Fabian at the top, after Paris Roubaix. Photo c. Trek

Starting in 2014, Trek will have a new World Tour team as they assume ownership from Leopard SA. Having started the team in 2010, Leopard Owner Flavio Becca says he is happy to hand things over to Trek, but is also proud of their accomplishments over the past three years. Radioshack Leopard Trek will continue to operate as normal until the end of the 2013 season, and negotiations are currently in the works to keep much of the current roster. Luca Guercilena will also continue to act as the General Manager for the new team as he does in his current position. Trek is currently seeking partners and potential sponsors for the team.

From Trek:
Trek and Leopard SA reach agreement for RADIOSHACK LEOPARD TREK’s license

(Waterloo, WI USA and Luxembourg) – Trek Bicycle has reached an agreement with Leopard SA to obtain its WorldTour racing license to create a new team debuting in 2014. A named sponsor since the team’s inception in 2010, beginning next year Trek will assume ownership of the team.

While the new team’s organizational chart and roster of athletes has not been completed, Trek plans to conserve a large part of the existing roster. Current General Manager Luca Guercilena will be retained to manage the team. Trek is currently engaged in negotiations with several marquee athletes that will be announced shortly.

“We’re thrilled to be able to reach this agreement with Leopard,” said Trek VP Joe Vadeboncoeur. “The team has established a great foundation of staff and athletes. Great Athletes Ride Trek is something we are incredibly passionate about and we are looking forward to everything the future holds with this new team. We will have the ability to create more and better marketing content. The rider’s nationalities represent our major markets and can become an army of ambassadors at events across the world. We can have better integration into new product development and the ability for hospitality and activation at events.”

“I am proud to hand over this project to the people at Trek Bicycle, who have been a very dependable and loyal partner over the past three years” said Leopard owner Flavio Becca. “When we started in the summer of 2010 we had a blank canvas in our hands, a puzzle. Now, three seasons later, we have a team that has won some of the biggest races of cycling with Fabian Cancellara and put two Schleck brothers from Luxembourg together on the podium of the Tour de France. I am also especially pleased to have launched the professional career of a young talented rider like Bob Jungels and that the team has become a major player in professional cycling. I believe cycling has entered a new era, in which a bike manufacturer like Trek Bicycle takes on full ownership of a team. I have taken a lot of pleasure in running this project and I wish the team and all its members a bright future.”

Trek will begin the process of seeking partners for the new team immediately and looks forward to presenting the team plans to potential sponsors. RADIOSHACK LEOPARD TREK will operate under current management throughout the remainder of 2013.

Comments

Topmounter - 06/27/13 - 3:34pm

Is Lance going to be Managing Director?

wako29 - 06/27/13 - 4:02pm

LANCELANCELANCELANCELANCELANCELANCELANCE
There, now everyone get over it. I’m happy that Trek has stepped up when others have backed out of our sport. Well done guys!

Jmg - 06/27/13 - 7:44pm

Acquire, not Aquire.

hello? - 06/27/13 - 7:53pm

“Money is dope!” – Trek Bicycle

filibuster cash - 06/28/13 - 11:51am

the 2nd Most Boring Bike Company in the world is “passionate” about something?

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