PressCamp 2013: Fezzari Offer Customization, Quality, & Value with Solitude 29er
Based just down the road from PressCamp in Lindon, UT, Fezzari is a small consumer-direct line with a surprising 23-bike range. Not content to compete purely on price, the Fezzari team’s aim is to distinguish themselves with their customer service, impressive free 23-point customization scheme, and their products’ long-term performance. Want to learn more about the company and their flagship hardtail? Hit the jump!
Acknowledging that consumers may be leery of purchasing bicycles direct, Fezzari offer a lifetime warranty on all of their frames and, in their words, “refuse to fail on quality.” In order to make up for the lack of a face-to-face customer interaction, Fezzari actually interview customers, taking their height, weight, age, gender, and physical measurements into account when setting up bicycles. This means that bikes arrive virtually complete and tailored to fit their new owner- from stem length to suspension settings.
A full half of Fezzari’s business is said to be from repeat or referral customers- suggesting that the customer experience provided is a positive one. The range spans from sub-$1000 road bikes to full-blown Di2-compatible TT bikes and carbon fiber 650b trail bikes and our look at the details suggest that the company has done their homework.
The Solitude pictured here is a full-carbon 29er hardtail. Featuring a range of builds, clean graphics, and internal cable routing it certainly looks the part. At $2,300 an excellent Shimano SLX build kit, $3,000 for a 22lb full-XT build, and $5,200 for the XX1/Reynolds carbon-wheel’d build, it could make for a killer ride for the racer on a budget. More info on the whole line at fezzari.com.