New to the bike industry (but arguably born into it),
Andrew Anthony Sinyard’s company Supacaz has hit the market with some vibrantly colored anti-slip shockproof bar tape (that they spent over a year developing) as well as screw-in bar plugs and casual wear. As near as we can tell, Supacaz is shorthand for “super casual,” and the brand’s first collection is unapologetically inspired by ’80s colors and graphics.
Now, we get dozens of press releases here every week- and it takes something (or a slow news day) for one to stand out. If you’re not at work, hit the jump to find out why. (Let’s just say that it’s a good thing that the bar tape is both anti-slip and shockproof.)
This was not what we expected when we read that “SUPACAZ produces the flashiest high end cycling accessories and apparel in the world.” We now know a bit more of what to expect when they mention “a very unique bar tape video that is one-of-a-kind in the cycling world” (and nowhere to be found on the company’s website).
All joking aside, the $40 patented Super Sticky Kush bar tape promises anti slip for super grip and comes in some really cool colors with matching expanding bar plugs. And nothing is sexier. Apparently.