Unofficial Prototype SRAM Electronic Shifter a Real Shocker!

Cyclismas prototype SRAM Red electronic shifter spoof

Thanks to reader Luis we found this “prototype” electronic SRAM Red shifter mockup over at Cyclismas.

Using a novel approach, the system fully integrates the user by placing a push button on the thumb that, when pressed against the inside of the hoods, sends a shock through the index finger, forcing a spasm that presses the shift lever. Dubbed The Shocka, it’s in very early testing. Head on over to Cyclisma for the full scoop, it’s very much worth a quick read.

Cyclismas prototype SRAM Red electronic shifter spoof

All photos from Cyclisma.


Dan Gerous - 01/30/13 - 10:44am

You guys do realize cyclismas is a ‘satire’ website right?

jorge - 01/30/13 - 10:45am

That system looks really ergonomic!


Pancakes - 01/30/13 - 10:48am

Dan, you’re not serious, are you?

eric - 01/30/13 - 10:48am

and the subtlety is lost on you dan

Dan Gerous - 01/30/13 - 10:59am

Yeah my bad, I posted too soon before reading the text (had already seen the original story a while back)… It wouldn’t be the first time a news outlet cites cyclismas to bring shocking news though.

Grateful - 01/30/13 - 11:04am

What a load of crap. This surely must be a spoof. “Sramuel Ohm”? Really? :-)

rpdupre - 01/30/13 - 11:09am

I am sad for anyone that doesn’t immediately recognize this is satirical (fake).

mark - 01/30/13 - 11:11am

Genius! I wonder if they will introduce an electric assist motor that will shock my legs.

Jay - 01/30/13 - 11:46am

SRAM uel? really.. and Ohm, a measure of electricty? Is it April 1st already? Is there a second set of wires leading to the riders saddle to enforce proper out of the saddle climbing technique?

Dave - 01/30/13 - 12:04pm

Pretty sure this is also a tool used in Scientology as a detector of booty thetans… but not on your hands.

Austin - 01/30/13 - 12:24pm

Is it April already?

sasquatch - 01/30/13 - 12:49pm


Psi Squared - 01/30/13 - 1:29pm

I came on a mission: to find readers with a sense of humor. Sadly, I soon went back to base empty handed.

Tyler, I thought the “shocker” was a thumb on the nub, the fore and index fingers in the ______ and the pinkie in the ________. Have I been mistaken all these years?

Devin - 01/30/13 - 2:08pm

Wow. Guess a lot of people reading BR have been duped by the Onion a fair amount too…

Mindless - 01/30/13 - 2:16pm

Would be a great post on April 1. Not sure it is good enough humor for January.

iNo - 01/30/13 - 3:11pm

ciclismas? i thought BR was the satirical site…

Wes - 01/30/13 - 4:21pm

If you look at the picture the person is actually genius. He has managed to figure out a way to circumvent mild middle finger paralysis. This is in fact a tool to help him with a hand disability to be able to use SRAM shifters.

Although it is a spoof in the way it was written, someone should give the actual inventor a medal. The first reduced range of motion/disability STI workaround…

Mike - 01/30/13 - 6:01pm

maybe in a pro team a DS can have a control unit and send a couple of shocks to his riders? :)

bob - 01/30/13 - 6:38pm

Put the thumb switch between your butt cheeks and this thing might be a solution for people with carpal tunnel problems.

MaLóL - 01/31/13 - 11:19am

old news

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