Home > Other Fun Stuff > Uncategorized

Trek’s President John Burke: Spend More On Bike Advocacy!

Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

This 23+ minute video shows John Burke, Trek’s President, at the Taipei Bike Show describing how bike companies should divert money from marketing and R&D to help promote bicycling in cities throughout the world. Genius. Make communities bicycle friendly and more people will ride their bikes! More bikes will be sold, people will be healthier–gasp! healthcare costs will go down… Good feelings all around.

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.